My name is Sheryll Raz Gold. I am the owner and head designer of Blush Fashion. I am also a wife to Gidi Raz and a mother to Pele, Nina, Lihu, and Tommy. And I Iove what I do. Blush was founded in 2004 in a small studio in Tel Aviv with a real passion and desire to design stunningly timeless gowns that will simply make women happy.
At Blush, my team and I create glamorous, comfortable, and trendy evening wear – perfect for events and occasions like weddings, engagements parties, as well as for bridesmaids and formal dinners or cocktail parties. All of our designs are handcrafted with meticulous attention to detail and quality while using only high-tech fabrics with elastic fibers. We are dedicated to preserving the tradition of handmade production, while providing an eco-friendly alternative to otherwise environmentally harmful processes.
The team & our mission
We are a small team of talented women, all of whom are committed to their work. We aim to provide the perfect service to our customers, find a solution to every problem, and make dreams become realities. Our mission is to make sure women of all shapes and sizes can wear designs by Blush and look and feel fabulous while doing so.
The diverse influences for my designs derive from personal stories, various epochs in design history like vintage, antique, and art deco, from the dance world and from fairy tales. Using all of these inspirations, I try to bring the Haute Couture world closer to the real one and create simple yet perfect gowns which are fit, fashionable, as well as affordable.
Creating custom-made gowns is a beautiful and exciting process for both me and the woman I’m designing the gown for. Working with my customers inspires me as I try to get as close as possible to the image they have in their head, so that we can design their dream gown together as one unit.
Blush’s wedding gowns are designed for the modern bride who wants to feel like a comfortable Queen on her big day. Our wedding gowns are especially suited for City Hall weddings, weddings taking place on the beach, in the woods, or any other whimsical place.At Blush, we are committed to the values of Fair Trade initiatives worldwide.By emphasizing interpersonal relations, justice, and sustainability, Fair Trade helps decrease the exploitation and marginalization of labor in the global economy and more specifically the developing world. By engaging in Fair Trade, consumers are contributing to the economic empowerment of small scale producers, investing in developing communities and environmental sustainability, and supporting fair prices for products, direct trade supply chains, and fair labor conditions. http://shrsl.com/wkhn